Entries by Sandusky Digital

Why Print Still Matters for Marketers

Original article posted by Ed Newman at Medium Whereas it’s true that magazine and newspaper publishing has taken a hit these past fifteen years, it would be wrongheaded to assume these forms of connecting with readers-–that is, consumers — would disappear altogether. In fact, a recent study indicates that print continues to be among the most effective […]

Research: Advertisers underspend on news brands, missing out on £3 billion profit

Original article posted by Jessie Sampson at International News Media Association Brands are missing out on £3 billion profit by underspending in news brands, according to Newsworks’ latest effectiveness research, Planning for Profit, conducted with Benchmarketing. The study — a meta-analysis of 684 econometric models built between 2011 and 2017 — concentrates on profitability, the […]